Writes and delivers content standards, string copy, notification content, copy for end-to-end flows, content and design principles, Figjam workshops, ecosystem maps, and more.

Informs the content strategy of 5 product pillars by collaborating with Product Designers, Product Managers, and engineers daily that focus on event listing growth, workspace design, information architecture, and the creator lifecycle.

Established a revised tone of voice spectrum to keep messaging and content consistent across the company.

Led the content strategy for Eventbrite’s pricing and plan restructuring and end-to-end flow for new and existing users.

Concepts, writes, iterates, and improves content for the Friending Experience on Facebook on all friending surfaces on mobile and web, including interface language, product education materials, product names, and navigational nomenclature.

Collaborates with product designers, researchers, product managers, product marketers and engineers to serve a global content audience.

Maintains consistency with content standards, and evolves Facebook’s voice.

Wrote and served as the copywriting lead for The King’s Day campaign in Amsterdam and for the Distortion Music Festival in Copenhagen, Denmark.

Executes and maintains the established brand voice for Bumble, speaking to both users and non-users.

Writes persuasive copy that informs, entertains, inspires, and attracts current and new Bumble users.

Works with exceedingly tight deadlines while collaborating across departments.

Supports all copy tasks across regional, local, national, and international marketing, including but not limited to: subject lines, action tags/CTAs, contests, sweepstakes, paid advertising, product messaging, proofreading, editing, SEO alignment, special brand initiatives, and more.