Jennifer Lee

Senior Content Designer and Copywriter

Screenshot 2024-08-11 at 12.28.41 PM.png

Evolving Eventbrite's Trialing Experience

Screenshot 2024-08-12 at 1.21.50 AM.png

Eventbrite Checkout Iterations

Screenshot 2024-08-09 at 10.59.43 AM.png

Monetizing Eventbrite with Publishing Fees

Screenshot 2023-09-29 at 2.55.18 PM.png

Updating Eventbrite's Tone of Voice

AI-Generated Events

Improving the Community Fundraisers Creation Flow

Community Fundraisers Creation Improvements

Information Architecture, Product, UX

Design Sprint on Facebook App's New User Onboarding

Design Sprint: FB New User Experience

Competitive Analysis, Design Sprint, UX Writing

Web3 Communities in Facebook Groups: Hackathon Idea

Web3 in FB Communities Hackathon

Product, UX, UX Writing, WEB3

THE PROBLEM Paid Subgroups is a project that heavily relies on working cross-collaboratively with the Facebook App Monetization (FAM) product team. There was misalignment across both teams on what we were building at a concept-level, and was bl

Paid Subgroups Principles

Principles, Product, UX Writing

Screen Shot 2022-05-05 at 7.34.21 PM.png

New User Experience Content Audit

Audit, UX Writing

[Experiment Results] Community Shops - Content Variants for Page Megaphone AYMT

Community Shop Content A/B Test

A/B String Tests, UX Writing

Topics as Channels in Facebook Gaming Groups

Gaming, Information Architecture, Product, UX

Looking for Players: A New Feature for Facebook Gaming Fan Groups

Looking for Players in Facebook Gaming Groups

Gaming, Product, UX

Facebook Friend Request Friction

Facebook Friend Request Friction

UX, UX Writing, Value Props

Top Friend Suggestions

Transparency in Top Suggestions

Product, Quality, UX

Screen Shot 2021-02-13 at 5.02.07 PM.png

People You May Know in Facebook Stories

Product, UX

Screen+Shot+2021-01-24+at+5.00.52+PM.png

Defining Brand Values for Tabbisocks

The AuthEthnic Podcast

Concept, Podcast, Social Justice

Partnership with Anna Akana

Anna Akana x Bumble

Campaign, Influencer Marketing, Partnerships

Bumble at King's Day

CAMPAIGN, COPY, FIELD MARKETING

Dating should be safe (and fun). Bumble released a Video Call and Voice Chat feature into the app to help users verify other users, to reduce the long game of text tag that happens when planning the first meetup, and to help careerists get mentorshi

Bumble Video Chat & Voice Call

PRODUCT EDUCATION, UX

Bumble takes women empowerment to one of the most misogynistic arenas: gaming. We teamed up with esports organization Gen.G to form the first ever all-women esports team for Fortnite, a popular team-based online video game. The partnership brings

Bumble x Gen G ESports

GAMING, PRESS, SOCIAL MEDIA

Bumble Product Emails

COPY, EMAIL MARKETING, PRODUCT EDUCATION

The first version of Instant Questions, above. See updated screens below.

Instant Questions

PRODUCT, UX

As a copywriter, I work closely with our Digital Marketing Team to come up with savvy ways to attract Gen Z-ers (just like every other company is doing right now). As part of our paid social strategy, we started advertising our dating app on TikTok

TikTok Ads

CAMPAIGN, PAID SOCIAL, SOCIAL

Collaborated with Bumble’s Design and Merchandise Teams to craft the copy around our fall merch collection. We were inspired by vintage culture and college fonts. Proud to see my peace sign idea and copy (“Sweet as Fuck” and “Honey Go Lucky”) make

Bumble Fall Merch 2019

BRANDING, COPY, MERCH, PRODUCT

SCANDINAVIA FORM is a Swedish design company whose collection of vases and lifestyle products aim to capture nature’s raw form. I continue to work closely with the company’s Lead Designer and Founder Eva Levin to develop the company’s tone of voic

SCANDINAVIA FORM

BRANDING, PRODUCT, PRODUCT WRITING

IKEA CHINA

CONCEPT, COPY, WEB

Branding and UX writing for ZAKKAsine, a Japanese home furnishing store

ZAKKAsine

BRANDING, PRODUCT WRITING, WEB

Here’s some food for thought: if you really boiled down a one-room studio, what furniture pieces would you absolutely need to get by? Apparently, the magic number is three.

IKEA IDEAS

COPY, WEB

UX writing for the VIDGA curtain rail series. So…how do you make curtain rails and rods sexy? Or, more importantly, how do you create a web page that customers can navigate, understand, and make a purchase?

VIDGA

PRODUCT, UX, WEB

Concept for IKEA Impulse, a project aimed at producing sharp images, headlines, and films that are optimized for social media.

IKEA Impulse

CONCEPT, COPY, SOCIAL MEDIA

IKEA 365+

BRANDING, PRODUCT

Screen Shot 2018-10-04 at 20.30.02.png

IKEA Return Policy

UX, WEB

Believe in the Land

BRANDING, COPY, TV

Screen Shot 2018-10-05 at 14.51.24.png

NSX

BRANDING, COPY, TV