Me and a Product Designer wanted to re-imagine what Facebook’s new user experience could look like, where all of Meta’s apps were introduced to a new user at once: FB App, Instagram, WhatsApp — and maybe even Oculus, if we could.
This design sprint served as inspiration for us and our Growth product teams, to imagine what NUX (new user experience) could reward new users with after a long and arduous registration process.
Ideally, we wanted to surprise and delight our users as they complete core jobs in the NUX that would prepare them for the Facebook universe.
SPRINT GOALS
Create a written framework and principles for NUX as a resource for future teams.
Build inspirational lo-fi wires for NUX.
Here’s a look at what the current Facebook registration experience and the FB NUX experience looks like today, below.
In registration, a new user creates a Facebook account.
If the user has successfully created one, they’re automatically served an additional onboarding flow, which is the NUX (new user experience).
Though the NUX is meant to prepare users (ex. building your friend graph, adding contacts from your phone, etc.) it’s a very long and arduous process…
As you could tell by our audit of the iOS registration and NUX experiences, we clearly had our work cut out for us — there was a lot to tackle.
So we outlined what our design sprint hoped to solve for:
Now that we know what we wanted to improve in the NUX, we needed some inspiration.
So I conducted a competitive analysis to see what others were doing…
After identifying common UX behaviors and themes that gave our competitors their “edge,” I created principles that my designer and I could follow throughout the sprint.
These principles mapped to the people problems we wanted to solve for.
We wanted to heavily reduce the number of screens and steps, while also injecting surprise and delight.
My designer and I decided to sprint on two different “directions”: one that emphasized the theme of personalization, and one that emphasized Meta’s “family of apps” (FB, IG, WhatsApp, etc.).