Gaming Fan Groups (GFG) are a new type of Facebook Group that helps streamers and fans build deeper relationships with each other. This project was a joint partnership between the Gaming Video Experiences team and the Facebook Groups Creator Segments team.
As part of the GFG strategy, we launched a new feature specifically for these groups called “Looking for Players,” which would help group members party up with other members who played the same game, in hopes of increasing meaningful engagement and group activity.
Looking for Players is a way for fans to look for players in the streamer group by sharing and asking for necessary information to interact with each other through group posts.
Originally, we had wanted to use “Quilts,” an existing feature within Facebook Groups, that pulled the game’s logo image and used it as the post’s background. It would be exciting and eye-catching than a regular group post.
However, to maintain good AX (Accessibility UX) and to account for text overlaid on backgrounds with various colorways and images, we opted for Facebook’s original post composer so that content was legible and accessible to all.
How can we make sure that the term and concept of “looking for players” translates across all languages?
I conducted a “loc check” (localization check), where multiple language managers weighed in on how translatable the term and concept could be as both a feature and a hashtag.
In general, there were no red flags, and the phrase could be localized across multiple locales.
Also, assuming we have a strong gaming audience and market in Asian countries, it was good to note that most Asian locales found the term easy to translate.