As a copywriter, I work closely with our Digital Marketing Team to come up with savvy ways to attract Gen Z-ers (just like every other company is doing right now).
As part of our paid social strategy, we started advertising our dating app on TikTok to turn Gen Z heads. And we’d like to say that we were pretty creative (and relatable) to our market.
A creative way to showcase our swiping feature on Bumble IRL.
Yeah, we fudge up in life (a lot). For this TikTok ad, we used a fishbowl effect to create relatability when our dude flubs over his words. It’s part of being a real person — which you can find Bumble.